Body transformations. We see them everywhere - in magazines, on TV, on the back of the city bus. The before and after photos, the weight loss stories, the six pack stomach, photoshopped figures bombard us in the grocery store lineup.
We like to think we're logical beings who make decisions based on conscious rational thought. When in actual fact 95% of our decisions are made on a subconscious level . We gravitate to things that look or 'feel' good.